Are we diluting the apprenticeships brand in the name of reform?
Posted 27 March 2026
This article forms part of our weekly Into the Weekend series, where NOCN Group leaders share their perspectives on the evolving skills landscape and the vital role that high-quality training plays in shaping the workforce of the future.
Read our first edition of Into the Weekend here.
Paul Johnson, Group Director (Awarding Organisation) at NOCN Group
The latest wave of apprenticeship reform is rooted in good intentions. Policymakers responded to genuine concerns: spiralling assessment costs, limited assessor capacity, and rigid frameworks that some might say constrained innovation.
Yet in attempting to correct these issues, there is a growing sense across the education and skills landscape that reform may be drifting from recalibration into overcorrection.
At the heart of this concern lies a fundamental tension: the shift from a system that was too tight to one that now risks becoming too loose. The previous model, with its detailed assessment plans and mandated approaches, often stifled flexibility. However, it also provided something critical – clarity. Providers, employers, and awarding organisations understood the rules of the game. Consistency, while not perfect, was at least anchored in a shared understanding of expectations.
The emerging system, by contrast, appears to trade this clarity for ambiguity. While flexibility is often framed as empowerment, in practice it can lead to fragmentation. Different organisations may now deliver and assess the same standard in materially different ways. In a market already grappling with inconsistency, this raises serious questions about comparability and fairness.
This matters because apprenticeships are not simply another training route – they are a brand. Over the past decade, significant effort has gone into rebuilding the credibility of that brand. Central to this has been the principle of independence in assessment and a clear promise: that completing an apprenticeship means an individual is competent to perform in their occupation.
That promise is now at risk.
One of the most concerning developments is the potential erosion of competence as the defining outcome of an apprenticeship. Increasing reliance on employer sign-off, particularly for behaviours, introduces a level of subjectivity that could undermine national standards. An employer’s judgement of what competency is may vary widely depending on context, expectations, and resources. What is deemed acceptable in one workplace may fall short in another. Without robust, standardised assessment mechanisms, the concept of occupational competence risks becoming diluted.
This challenge is particularly acute in sectors such as construction, where safety, regulation, and technical precision are non-negotiable. Here, competence is not an abstract ideal but a prerequisite for entry. If reforms fail to align apprenticeship outcomes with industry licensing requirements and minimum standards, they risk creating pathways that do not fully prepare individuals for the realities of the workplace.
Alongside this, the introduction of shorter apprenticeships, foundation programmes, and so-called ‘apprenticeship units’ raises deeper questions about what the term apprenticeship actually means. Historically, an apprenticeship implied duration, depth, and a structured journey towards mastery. It was understood, by employers and learners alike, as a substantial commitment leading to recognised occupational competence.
Rebranding shorter, modular or non-stackable training interventions as apprenticeships may offer administrative or policy convenience, but it risks confusing the market. If a four- or eight-week programme sits under the same banner as a multi-year apprenticeship, the signal to employers becomes blurred. Over time, this could erode trust in the brand itself. There is a strong argument that such provision should be clearly positioned as modular upskilling or short-course training – valuable in its own right, but distinct from an apprenticeship.
Compounding these concerns is a lack of clarity in the evolving funding rules. While flexibility in how levy funds can be used is broadly welcomed, the current proposals leave too much open to interpretation. Despite Draft Funding Rules for Apprenticeship Units being available, questions remain around the scope and role of associated qualifications, the intended use cases for apprenticeship units versus full standards, and how different elements of the system interconnect.
From a provider perspective, the funding model for new units introduces additional risk. Without clear guidance and predictable funding flows, organisations may be hesitant to invest in new delivery models. Much of this hesitancy is driven by the back loaded payment schedule, with 30% paid at milestone one and 70% at milestone two. For employers, ambiguity around what constitutes eligible, high-quality training - and how the levy can be used to access or fund it - could lead to confusion or disengagement.
None of this is to suggest that reform should be abandoned. The challenges the system faced were real, and many of the intended solutions – greater flexibility, reduced bureaucracy, improved responsiveness to employer needs – remain valid goals. But reform must strike a careful balance.
For policymakers and sector leaders alike, the task now is not simply to push forward with reform, but to pause and ask some fundamental questions. What does an apprenticeship stand for? What guarantees should it provide to employers, learners, and the wider economy? And how can flexibility be introduced without undermining those guarantees?
If these questions are not addressed, there is a real risk that in solving yesterday’s problems, we create tomorrow’s.
Paul Johnson is Group Director (Awarding Organisation) at NOCN Group