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Smart Trends International Signs Strategic Partnership with NOCN

Smart Trends International, specialising in business transformation and human capital solutions today signed a strategic partnership with NOCN that was officiated by Syed Saddiq Syed Abdul Rahman Minister of Youth and Sport, Malaysia.

Also present at the signing ceremony was David Thomas, Deputy British High Commissioner to Malaysia and Graham Hasting-Evans, Group Managing Director of NOCN.

Smart Trends International is a member of EB HOLDINGS, an investment holding entity founded by Dato Dr Emmanuel Benson, Chairman and Group CEO and as a consulting strives to synergize organizational strategies with human capital to transform companies and organizations into realizing enhanced performance and shareholder value.

NOCN is a UK based, market-leading international Awarding Organisation (AO) and Government-approved End Point Assessment Organisation (EPAO) that has been creating opportunities for 30 years. As a progressive educational charity with a social rather than commercial focus, NOCN is at the forefront of vocational skills development and apprenticeships, including the introduction of the Apprenticeship Levy in the UK.

NOCN is one of the leading independent EPAO (End Point Assessment Organisation) in England for reformed apprenticeships (Trailblazers) with the most Government approvals to deliver apprentice End Point Assessments (EPA) in a range of key sectors, including Finance, Science, Engineering, and Construction.

NOCN is the only awarding body in the UK which specialises in productivity and focused on increasing the UK's competitiveness globally and is the second largest awarding organisation in the UK construction sector.

Dato Dr Emmanuel Benson, Chairman and Group CEO of Smart Trends International said “We are indeed honoured to be signing this strategic Partnership with the NOCN Group, with a primary objective to partner with relevant Malaysian stakeholders to assist in the upskilling and re-skilling of the Malaysian workforce, with a focus on our youth to vocational skills development and opportunities and increased productivity.”

“This is part of our on-going strategy in forging private-public sector partnerships that will assist the country in upgrading the skill set of Malaysian workers as dictated by industry requirements” he added

“NOCN, as an international education and skills charity, is delighted to be able to partner in Malaysia with Smart Trends International. This partnership will bring together leading skills development organisations from both Malaysia and the UK to support the Malaysian Government’s ambitions to improve skills across a number of sectors in apprenticeships, productivity improvement, technical and vocational education, employability and independent living as well as English“, Graham Hasting-Evans, Group Managing Director, NOCN

Smart Trends International in collaboration with NOCN will embark on a series of fact-finding missions with key stakeholders, from government agencies to key industry players and map out strategies and actionable plans with clear cut outcomes.

For further information on NOCN International partnerships please contact Stephen Ram-Kissun, Head of International Business Development & Marketing on +44 7722 156 343 or email